How Do Real Estate Apps Make Money
Real estate apps continue to see explosive growth. With such a fast-growing niche, real estate app developers have opportunities for monetization. How do real estate apps make money? To help you get started on the road to monetization, we’ve outlined some simple ways you can make money with your real estate app.
7 Ways to Make Money with Real Estate Apps
1. Paid Access
The first and most straightforward way to make money with real estate apps is through paid access. You can charge a monthly or annual membership fee or require a one-time payment for premium features. Such features might include access to more detailed property information, more robust search filters, and other features that are only available to paying members.
2. Freemium Model
If the paid access model doesn’t work for you, another strategy to make money with real estate apps is the freemium model. In this model, you offer the app for free but offer premium features through paid add-ons. For example, you could offer a free app that includes property search, but for $10 per month, agents can unlock the ability to post for sale signs, see the full listing data, or view a map of all nearby properties.
If your real estate app isn’t tied to a specific real estate company or isn’t focused on specific features, you can make money through ad revenue. There are a number of real estate apps available that are entirely ad-based. You can also integrate ad networks into your real estate app and use the revenue generated from their ads to monetize your app.
4. Paid Advertising
If you have a real estate app that is tied to one company or features one company’s listings, you can charge that company a monthly fee to advertise their properties on your app. In fact, if your real estate app is focused on one company’s listings, you can charge that company to be the sole advertiser on your app.
5. Real Estate Agent Advertising
If you have a real estate app that isn’t connected to a specific company or doesn’t feature a specific company’s properties, you can still make money with it through advertising by charging real estate agents to advertise on the app. You can charge a set monthly fee or offer a pay-per-click advertising model where agents pay each time someone clicks on their ad.
6. Show Homes and Virtual Tours
If your real estate app focuses on specific features, such as showing homes or providing virtual tours, you can make money with your real estate app by charging real estate agents a set fee per listing. In addition, you can charge real estate agents a fee to list a show home or provide virtual tours.
7. Live Streamings
If you have a real estate app that features listings, you could offer virtual walkthroughs of properties listed on the app. However, you can take this a step further and offer live streaming of open houses. You can charge real estate agents a fee to have their open house live streamed.
How Much Does It Cost to Build a Real Estate App Like Zillow?
It really depends on the scope of the app and the features that you want to include. For a basic one-screen app with limited functionality, you can expect to spend between $2,000 and $7,500. For a more advanced app with multiple screens and more functionality, you can expect to spend between $20,000 and $150,000. Zillow has been around for almost two decades, so it has a long track record of success. It currently has a 4.5-star rating in the Apple App Store, so it’s fair to say that the Zillow app has been very successful. It’s worth noting that Zillow has been able to expand its reach with this app because it’s not just a one-time sale like most software.
Real estate apps represent a unique opportunity to monetize your app and make money from your skills as a developer. There are a number of ways you can make money with real estate apps. You can charge for access to the app or for premium features. Alternatively, you can use an ad-based model to monetize your app, or you can charge for ad space. Hope this article can help you to make money with your real estate apps!